

Duke of London is a family-run classic and supercar hub based in West London, founded in 2015 by Merlin McCormack. More than just a dealership, it's a dynamic creative space that fuses sales, restoration, live events, hospitality, and community—all housed under one iconic industrial roof.



Our Work Together
We collaborated closely with Duke of London to elevate their visual presence across every channel and touchpoint…

What we delivered:
Stock Photography & Video - Capturing the personality of their eclectic inventory for dealership listings, website showcases, and promotional materials.
Social Content - Engaging photos and short-form video content tailored for Instagram and YouTube that reflects their bold, cinematic brand vibe.
Dealership & Web Assets - Consistent visual storytelling optimized for both digital platforms and their immersive on-site experience.
Where the Content Lives
Website & Dealership Listings -High-impact imagery that matches the character and prestige of their car collection.
Instagram & YouTube -Cinematic and visual-first content that drives engagement and brings their brand narrative to life.

“StockShots has helped us turn our digital presence into a visual journey. The content consistently captures the quirk, quality, and charisma of the Duke of London brand.”
- Duke of London


Why It Worked
Attention to Detail
Every curve, badge, and interior feature captured with precision.
Brand Authenticity
Content that mirrors Duke of London's raw, creative energy and community spirit.
Quick Turnaround, Lasting Impact
Visually compelling results delivered fast, keeping their channels reactive and fresh.